Toronto Cat Rescue:
​Designing a campaign for an annual charity event held during quarantine.

ART DIRECTION, ILLUSTRATION, DIGITAL

Every year, the Toronto Cat Rescue (TCR) holds a Bowl-a-thon where cat-lovers can come together as a community to have some fun and raise much needed funds for their rescue work. However 2020 presented its own challenges, which had the TCR pivot to moving their bowl-a-thon online, which made it all the more important for an enticing campaign be designed to draw participants in. Designs were created for the TCR website, newsletter, and social media, and t-shirts distributed to participants. With 75 bowlers signed up, TCR managed to raise $17,500 for cats that need it, and have fun as a community in quarantine all at the same time.

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