Toronto Cat Rescue:
​Designing a campaign for an annual charity event held during quarantine.

ART DIRECTION, ILLUSTRATION, DIGITAL

Every year, the Toronto Cat Rescue (TCR) holds a Bowl-a-thon where cat-lovers can come together as a community to have some fun and raise much needed funds for their rescue work. However following  rising COVID cases, the TCR pivoted to moving their bowl-a-thon online, making it all the more important for an enticing campaign be designed to draw participants in. Designs were created for the TCR website, newsletter, and social media, and t-shirts distributed to participants. With 75 bowlers signed up, TCR managed to raise $17,500 for cats that need it, and have fun as a community in quarantine all at the same time.

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