Nascent T-Shirt Designs
As the company's graphic designer, I was tasked with creating swag; a unique, memorable t-shirt design that would appeal to others outside of the company, and help them get an idea of the Nascent spirit. "Let's Jam" was a phrase that was uttered around the office frequently, so with that in mind, I brainstormed.
As always, I started with creating several sketches and brainstormed concepts in addition to referencing a moodboard I built for inspiration.
I then set upon a first pass at the T-Shirt Designs:
Concepts #2 and #3 were clear, and successful enough on the first pass -but it was #1 that posed an issue. Although my team liked idea #1 in terms of concept, and the fact that custom characters were created to match the company's logo (as seen on the right), the readability of the word 'NASCENT' was lost in this format - people kept reading it as 'NSA-CENT.'
I set about fixing this iteration with the following pass: